Instagram's feature swipe-up is one of the great ways to add success to your marketing strategy. The Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more audience engagement. We all know that Instagram does not offer many ways to add links and, changing the links in your bio from time to time can be a tedious job. But the swipe-up on Instagram brings a lot to the table for the account that meets the criteria to add swipe-up links to their Instagram Stories.
This feature allows businesses regardless, of their size, capital, and industry, to promote their product, blog posts, and sign-up pages. The swipe-up feature can help viewers to access the link by simply swiping up on the story or by tapping on the arrow at the bottom of the screen or.
Now that we are clear about what is Instagram swipe up- let us move forward with how to get the swipe up feature of Instagram.
The swipe-up feature is only available to accounts that meet specific criteria. Since Instagram wants to keep this feature exclusive for the time being, they've placed limitations on which accounts can use it and add it to their Stories. To use the swipe-up feature, make sure your account must be an Instagram business account with at least 10,000 followers or must be a verified account.
It is essential for a business to opt for every possible way to grow the business, and the swipe-up feature of Instagram is one of the simple yet effective ways to increase brand awareness.
How To Add Link To Your Instagram Story-
After you meet all the criteria to access the swipe-up feature, the link icon will automatically appear on the top of the story editor screen. A window will appear on your screen that will let you add the web link to your story. You can add links for the website, whether it is a blog post, a landing page, or a piece of curated content.
Getting The Most Out Of It-
Now that we know what it is and how to access the swipe-up feature. Now let us talk about some way you can that will prove beneficial for your business by linking it to your website, which will increase audience engagement with the help of this new feature.
Allowing your viewer to swipe up on your story's connection opens up a world of possibilities. Marketers trying to advertise their brand on Instagram, it's a game-changer. Let's take a look at some of the features' advantages.
- This feature makes it easier for your followers to access the link through Instagram.
- Since users will no longer have to go to your bio, the number of clicks will gradually rise.
- You can push more traffic if you have more clicks.
- This feature allows your audience to click through to a purchase.
- To generate sales, announce promotions and guide your audience to your company's website.
- Do you want to remind your followers about your company's history? It will lead them to your blog.
- The ability to provide an embed link in your story has several advantages. It helps you use your Instagram following to increase sales by driving traffic to your website, blog, or online store.
Increasing The Swipes Using The Swipe-up Feature-
After discussing the advantages of swipe-up on Instagram feature, now, it is essential to lay out a strategy that will help you increase your story clicks to your website and your other promotions. Instagram offers some creative ways to attract your audience and increase your engagement.
Add GIFs-
Instagram offers its users a large variety of stickers and GIFs. These visuals help in drawing the attention of the viewers and swiping up the link. You can add an animated arrow that points towards the link, or using a swipe-up sticker might also help.
Regular Posting-
Consistency is one of the significant elements that help to increase your social media engagement, just like any social media platform. Instagram will make your brand appear at the beginning of the user's stories feed if they watch your story often. However, if you take too long to post stories, you risk losing your spot in their feed, which means you'll lose devoted viewers and potentially loyal customers.
Adding Call To Action-
Make sure to add a call to action button on the story to focus on the swipe-up, whether it is a video or graphic.
Also Watch : How To Auto Post On Instagram Using Socinator
Summing It Up,
Growing your business through the swipe-up on Instagram is proving to be one of the most likable marketing strategies amongst marketers. Hopefully, this article will help you achieve your Instagram marketing goals.
