In August 2016, Instagram introduced the "Story" function, which is now used by millions of users daily. People are going crazy about it and making the most of it by using imagination and turning it into a positive experience. The stories IG offers can be helpful in a variety of ways. Have you considered playing with the story function to boost audience engagement? If not, now is a great time to get caught up with it.
Do you want to know how to make the most of Instagram's story feature?
We'll go into what you need to know about IG Stories in this article, from how to create and post your first story to improve your marketing strategy by creating fun, innovative, and high-quality content that will help you grow your company.
Let's get going.
Instagram Stories: How to Use Them
The story appears above the news feeds. You can view the story from your best friends' accounts to your favorite mainstream accounts. When there is a new story, you will see a ring in the color of Instagram around the profile photo of the user's account.
To view the story, all you need to do is tap on the profile, and you can watch the story on full screen. It will last for 24-hours and will disappear from the feed after that. You can watch other stories by tapping to go back and forth or swipe to skip to another Instagrammer's story after you've finished watching one. If you're curious about how to save IG stories, all of the ones you share will save in the story archive automatically.
How to Post Stories on Instagram
To make an Instagram story, go to the top left-hand corner of your news feed and tap on the small profile photo or, you can open the camera by swiping the news feed to the left.
As soon as the camera is on, you can take any picture or video you want. After you've recorded the video, you can use a wide range of Instagram filters, text fonts, and drawings to make it look more artistic and professional.
One Pro-tip:
You can also use this fantastic feature to upload images from your camera roll. You can do this by simply swiping up the story camera, which will show you all of the photographs taken in the last 24 hours from your smartphone camera roll. Just select the photo and upload it to your story.
Instagram Stories Stickers: How to Use Them
Instagram stickers are a great way to add depth to your story while also making it more entertaining and engaging to watch. To add stickers, tap the tiny smiley face icon at the top of the screen after you've taken a picture or video. Moving and resizing stickers- Drag stickers around your screen to pass them, and pinch or expand them with two fingers to resize them.
Adding Location and Hashtags To Stories
Tap the Stickers button, then pick the Location choice to add your location to your Instagram Stories posts. You'll also see a list of nearby places as well as a search bar to help you filter and locate the correct one. Also, by tapping the hashtag sticker, you can add a hashtag to your Instagram tale. After you choose, you'll compose your hashtag.
If you're curious how to watch IG stories anonymously, the answer to this is if your profile is public, your stories will appear in the Explore tab, where Instagram story viewer can watch them anonymously.
Developing a business's Instagram Stories strategy
To be competitive and meet your objectives, you'll need an Instagram Stories plan, just like every other element of social media marketing.
But where do you begin?
Here are a few pointers to get you started.
- Be Consistent
To keep your audience interested, you must post new content regularly and show them you are consistent at your work. Studies show that the more IG stories top accounts share, the higher their median reach and impressions are
- Every day, post one to seven stories.
Since 70% of your audience would likely remain until the end of your last post, this is important.
- Best time to post stories
You'll want to make the most of your content when you publish it because stories only last 24 hours- therefore, creating quality content that is fun and creative.
- Develop one-on-one relationships with your audience.
Brands may use stories to return to the origins of social media and connect with their target audience on a one-on-one basis.
Also Watch : How To Auto Post On Instagram Using Socinator
Wrapping it up,
Instagram's marketing strategy has been increasingly reliant on stories. With the help of this article, you'll be able to post some brilliant, imaginative, and fun IG stories that will increase your audience's engagement.
